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EMPOWERING  RETAILERS AND MALLS TO MAXIMIZE THEIR BUSINESS POTENTIAL

Monitor your shoppers in physical environments
Translate this data into insights
Translate your insights into actions

Footfall, Shopper Journey, Sales Operations, Analytics and more in a single affordable platform that scales with you

iCape's technology enables you to utilize existing resources and data feeds (CCTV, POS, HRIS and more) to increase Sales and Profits . iCape provides cutting edge analytic solutions to measure, understand, predict and monitor shopper behaviour in brick and mortar environments.

iCape Utilizes

Artificial Intelligence and machine learning technologies, providing SaaS solutions to count and track Real-Time customer behavior in the physical environment.

Our bespoke Dashboards and Mobile Apps analyze and translate customer activity to provide Real-Time prioritized opportunities and action items.

Our proprietary technology is GDPR compliant

iCape means

MAKING MORE MONEY

HAPPIER CUSTOMERS

HAPPIER EMPLOYEES

SAVING COSTS

IMPROVING EFFICIENCY

AFFORDABLE COSTS

HARNESS UNTAPPED POTENTIAL

In-depth visitor data in physical locations is a key for data driven decision-making in physical sites.

iCape's AI based solutions reveal the insights necessary for data-based decisions which were previously unavailable or extremely expensive to utilize in physical environments. We enable clients to improved sales operations, customer loyalty, campaigns, visual merchandise, promotions, planning, workforce planning and more.

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Increase profits through
higher conversion rates and 
reduced costs
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Reduce operational costs
through data-based
decisions that lead to more
efficient operations
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Maximise customer satisfaction
and loyalty by accessing a unique perspective on your customers
THE CUSTOMER AWARE REVOLUTION

Consumers today are more sophisticated, technologically savvy, and digitally connected than ever before. As a result, they are both more empowered in how, when, and where they shop and more demanding in what they expect from their experiences. In a world where customer needs and preferences are becoming a prominent factor in the race for competitive advantage, organizations cannot afford to be ignorant about customer behavior. iCape was created to provide insight into your unique customer profiles and habits, revealing vital information needed for tailoring and predicting your unique customer needs.

CUSTOMER CONVERSION RATE

Just like in e-Commerce websites gaining traffic to your home page does not secure sales, each physical environment has its own sales funnel and keys for converting visitors to customers.

Those unique keys should be recognized, tracked, measured and monitored.

Understanding your physical sales funnel and its unique conversion rates at site level provides fundamental information that effectively transforms your organization. 

 

We often hear the question, “What is the relevancy of conversion rates in FMCG, non-aided sales, environments?” Well consider the basic dynamics of retail. Increasing feet through the door means that you are successfully enticing potential new customers. But this is only half of what needs to happen, when those people are within your walls – they need to buy. Consider the fact that your current BI is success biased – it only tells you about those customers that did transact but what about those that felt frustrated by service and left, or viewed the length of the queue and said “No way”. You would never know that they were even in your store, or, you know they were in your store but have no clue in which aisles they have missed your promotion.

iCape Analytics will change the way you do business.

Dashboards and Analytics created by retail experts

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HARNESS UNTAPPED POTENTIAL
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iCAPE RETAIL

Your retail space has a wealth of information and opportunity just waiting to be accessed. Use iCape's Retail Analytics to get the most out of your store.

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iCAPE BANKING

Customer activity in your bank is vital information to have. Improve customer experience based on data and ultimately raise the standards of your bank.

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iCAPE MALLS

Analyze shopper behavior to improve engagement throughout the shopping experience, increase non-GLA income, improve campaigns and pinpoint under performing areas.

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iCAPE GAMING

By understanding how customers navigate the space, smarter decisions can be implemented with quantifiable results.

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iCAPE ACTIVATIONS

Understand and measure your brand activation success to improve your services and increase your revenue.

THE ICAPE SOLUTION

The iCape Solution uses artificial intelligence to propel your business forward, whether through broad insights or prioritized alerts for real time opportunities

OUR TOOLS

iCape uses existing (or new) CCTV infrastructure to understand, predict and impact customer activity. iCape leverages data on the spot to directly impact the bottom line. You can intervene in store instantly, not tomorrow when the customer has left your store and it is too late.

OUR SOFTWARE

Our software development teams have created operational real-time tools to pioneer a new genre of real-time visual customer intelligence solutions. Suitable for retail, malls, finance & gaming industries; our solutions translate into immediate changes on the ground and immediate return on investment which can transform the way your business connects with customers.

ABOUT ICAPE

iCape was established by retail and technology experts. The need to understand and analyze customer behavior in the physical space is paramount for success but current market technologies were found to be too expensive, too troublesome to deploy and did not cater for physical environment restrictions. The iCape SaaS solution solves these issues enabling clients to benefit from in-store analytics without the need to pay exorbitant fees.

CONTACT US FOR A FREE CONSULTATION.

Helping brands to explore their opportunities
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