Introduction
E-commerce businesses obsess over conversion rates. They track page views, time on site, cart abandonment, and checkout completion. Yet most physical retailers have no idea how many people enter their stores—let alone how many leave without buying.
The Measurement Gap
Online Tracking:
Offline Tracking (Typical):
What's Missing: Visitors who left without buying.
What You're Not Seeing
Without visitor counting, you're blind to:
Key Metrics to Track
1. Visitor Count
How many people actually enter your store?
2. Conversion Rate
Visitors → Buyers (not just transactions)
3. Average Dwell Time
How long do customers spend shopping?
4. Peak Hours
When does traffic surge?
5. Staff-to-Customer Ratio
Are you understaffed during busy periods?
6. Queue Wait Times
How long before customers abandon their purchase?
Real Results
A fashion retailer using iCape achieved:
The insight that made it possible: Knowing exactly when customers arrived and correlating it with staffing levels.
Conclusion
You can't optimize what you don't measure. Physical retail has the opportunity to achieve e-commerce-level insights into customer behavior—without compromising privacy.
Start measuring your store's conversion rate. Request a demo to see how.