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iCape Gaming provides cutting edge analytics to understand, predict and measure customer behavior within the casino environment. By understanding how customers navigate the space, smarter decisions can be implemented with quantifiable results.
GAMING ANALYTICS SOLUTIONS
CUSTOMER
COUNTING
DEMOGRAPHICS
QUEUE
MONITORING
STRATEGY &
MEASUREMENT
QUEUE
MANAGEMENT
WORKFORCE
PLANNING
AD HOC PROJECT ANALYSIS
CONVERSION
RATE
CUSTOMER
TRACKING
GAMING ANALYTICS BENEFITS
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Ensure optimum staffing for both efficiency & customer service
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Improve operating efficiencies
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Understand casino attraction
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Understand the impact of demographics
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Understand the impact of marketing on customer count
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Understand the impact of placement of marketing material
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Understand space usage and optimisation
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Manage queues and wait times with predictive capabilities
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Understand casino capacity
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Manage gaming placement based on customer behaviour
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Manage signage and quantify impact on customers
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