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iCape Gaming provides cutting edge analytics to understand, predict and measure customer behavior within the casino environment. By understanding how customers navigate the space, smarter decisions can be implemented with quantifiable results.

GAMING ANALYTICS SOLUTIONS
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CUSTOMER
COUNTING
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DEMOGRAPHICS
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QUEUE 
MONITORING
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STRATEGY &
MEASUREMENT
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QUEUE 
MANAGEMENT
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WORKFORCE
PLANNING
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AD HOC PROJECT ANALYSIS
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CONVERSION 
RATE
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CUSTOMER 
TRACKING
GAMING ANALYTICS BENEFITS

  • Ensure optimum staffing for both efficiency & customer service

  • Improve operating efficiencies

  • Understand casino attraction

  • Understand the impact of demographics

  • Understand the impact of marketing on customer count

  • Understand the impact of placement of marketing material

  • Understand space usage and optimisation

  • Manage queues and wait times with predictive capabilities

  • Understand casino capacity

  • Manage gaming placement based on customer behaviour

  • Manage signage and quantify impact on customers

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